How to Leverage SMS as a Marketing Tool

The days of single-channel marketing are over. Instead, marketers now have multiple points of contact across multiple channels. Customers expect businesses to use all of them to provide the best experience possible.

SMS marketing can be a useful supplement to social marketing because it allows you to reach customers—and potential customers—in real time with targeted and effective messaging.

Customers consider these service SMS messages to be the most valuable that businesses send. In terms of perceived value, appointment reminders, delivery updates, and booking confirmations all rank higher than product or service discounts.

There are numerous reasons to try it out, ranging from its low initial cost to the fact that the vast majority of texts are opened and read to some extent. It provides an efficient platform for interacting with mobile customers when used successfully. The following are some of the most effective SMS tactics for increasing response rates.